The Plus And Minus Of Google Penguin Update
In April 2012, Google has launched Penguin Update to catch websites that are deemed to spam the search results. And in particular, this is to catch websites that buy links or is getting them through link networks mainly designed to boost the website’s rankings. This update is aimed to decrease website as well as web pages rankings that are using black hat SEO techniques.
Obviously, Google has given different page rankings on different websites. The page ranking is used to determine the frequency of its appearance on the search results, assuming that they are related to the search keyword used by people. As an example, if the end user has searched for watches and jewelry and it happens that your site is about it, then you are going to get higher page ranking compared to others, putting you on 1st or 2nd pages of search results.
With the proper use of different SEO techniques, the website owner has the ability of manipulating the results, allowing them to get higher page ranking, which makes their site appears on first page. On the other hand, with the launch of Google Penguin update, those who are using black hat SEO techniques like cloaking, keyword stuffing and the likes will be given with lower page ranking and penalized, which brings them in a disadvantageous position. Websites that make use of SEO techniques which are permitted by Google will not be affected that much by this update.
To website owners that are not using forbidden SEO techniques and instead legit or white hat SEO that are allowed by Google, this update is going to be very beneficial. This boosts their page ranking considerably, pulling in more customers in the process as their sites are likely to appear on top of search results pages.
Also, the update is beneficial for the users who depend largely on the internet to find sites that offer particular item or service that they are searching for. They’re able to find websites that are more reliable and at the same time, avoid those that are spammy and is bringing no relevant content to what they’re looking for with this update.
The thing is, this update has made many small enterprises to be affected negatively to the point that it pushes them out of the game. The main reason for this is that, majority of these small businesses are depending on SEO techniques in efforts of keeping up with more established companies. With this update, not just that they’re penalized for making use of SEO techniques but they’re given with low priority on search results.