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Merits of Google Penguin 4.0 Update

There has been a great silence in the past few years. There have been a number of changes which include the following. Mobile-friendly update zone has become a great thing today even as the layout of the SERP changes. Peace has been one common thing in the Panda and penguin in this case. But anyway at the end of the day google has done it again in coming up with the successful update version pf Penguin 4.0 version. These changes affect a lot of things in terms of how the search engines operate. This therefore calls for those who are working a hand closer to SEO to make sure that they understand how it works.

The same changes are the reason why the penguin update 4.0 is a good thing to the search engine and related industry. Google core algorithm is one with Penguin 4.0 update. Webmasters and SEOs are very happy due to this case. Here you will be able to see the changes that you make faster than it was before. And the changes in this case refer to the ones that you make to your site. The wait that was there whenever one wanted to see their site recovery is no longer there. This is a great thing in as far as websites and SEOs are in question.

The handling of the spam links by the penguin 4.0 is another important thing that puts a smile on webmasters and SEOs. The worry on rankings will no longer affect you as before. It would fall in the past but with google Penguin update 4.0 it would either go up or remain the same. This works in the sense that instead of penguin demoting the site it will devalue the links sent towards it. This will help shift the focus from the destructive links sent to the site to the marketing strategies that the SEO is supposed to actually be doing. To discover issues related to the penguin you can still use the disavow file that is supposed to be working.

SEOs gaining legitimacy will be another very great merit. SEOs have been marketing themselves by simply promising to give better rankings within a very short time. But for those who understand the SEO complexity understand that this is not a guarantee. There are no sure shots in rising from a he bottom ranks to the highest ranks of the search engines chats.

At the end of the day they can make your site better but it won’t last before the search engines know what was done. Penguin 4.0 update will actually make it possible to distinguish between a good and bad SEO. Black hat tricks on a site will only make it worse for both the SEO and the site company.

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